Question Mark- Apple TV makes a bit of money, but it’s not reaching it’s potential. If Apple can solve a few ecosystem problems, they could really own the TV space. There are tons of rumors of an Apple TV product that might just maybe dominate like the iPod/iPhone/i Pad
Rising Star -The iPhone and i Pad are rising stars. They can’t make enough of them. These products are so successful that their growth potential is really unknown.
Cash Cows-The Mac Books are the portables of choice right now. The all-in-one i Mac is in that cash cow place. They make a lot of them, but computing is quickly shifting to portable and mobile so they are also in the dog section.
Dogs- The big multi-part desktop is fading away. Hard drive based iPods peaked a while ago as well and there are just so may competitors that can create a simple product such as an i pod now. Apple's Macs could be considered in the dog category as Apple is not a market leader in this market segment as there competitors have the desktop market in a monopoly.
Rising Star -The iPhone and i Pad are rising stars. They can’t make enough of them. These products are so successful that their growth potential is really unknown.
Cash Cows-The Mac Books are the portables of choice right now. The all-in-one i Mac is in that cash cow place. They make a lot of them, but computing is quickly shifting to portable and mobile so they are also in the dog section.
Dogs- The big multi-part desktop is fading away. Hard drive based iPods peaked a while ago as well and there are just so may competitors that can create a simple product such as an i pod now. Apple's Macs could be considered in the dog category as Apple is not a market leader in this market segment as there competitors have the desktop market in a monopoly.